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Marketing Plans
A marketing plan is a critical project for the marketing department
and senior management. It is a blueprint for success and may be the
most important annual marketing activity a company undertakes. RJ
Lauren offers strategic marketing plans, new product launches, and
comprehensive reviews and evaluations of existing marketing plans
and strategies.
Advertising Campaigns
Some advertising agencies spend $100,000 or more developing speculative
creative ideas and concepts when they pitch a new account. Other desperate
companies and beginners do it for free. If they only get 1-out-of-10
accounts they pitch, who pays for all that speculative creative and
overhead? You do when you become their client.
RJ Lauren offers media-specific Creative Plans and complete multi-media
Advertising Campaigns. These campaigns are designed for your specific
needs and can include; creative strategy, unique-selling-proposition,
positioning, product names, ad slogans, press kits and fully developed
print ads, direct mail, radio scripts, on-line ads, billboards and
TV storyboards. Your company can have a powerful advertising campaign
ready to go in 3-4 weeks.
Copywriting / Scriptwriting
Not everyone needs a full-blown strategic marketing plan or advertising
campaign. Sometimes you just need powerful sales copy or words that
persuade, excite and entertain. RJ Lauren offers award-winning copy
for print ads, newsletters, radio commercials, web copy, brochures,
direct mail, TV commercials, infomercial scripts, press releases,
books (ghostwriting), and sales letters.
Media Plans
"What does it cost to run a TV spot on Monday Night Football
in Tampa?" "How much is a full page in USA Today? "What's
the minimum budget to do a national radio campaign?" These questions
are not usually helpful in determining a media plan. The media strategy
is crucial and the price of media changes from quarter-to-quarter
and from Monday to Friday depending on the available inventory. Other
considerations include sponsorships, preferred placements, category
protection and other services that are as valuable as money. You do
have to know what to ask for.
One simple scheduling strategy that we can provide might substantially
impact the effectiveness of your entire advertising campaign. One
technique might mean the difference between success and failure. Developing
a sound media strategy and plan requires detailed research and skillful
negotiation. RJ Lauren offers complete media plans. It usually takes
1-2 weeks to complete and we can guarantee the rates and availability
of the media for a specified period of time.
Contact us for a services rate card and
more detailed information. |
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