Marketing is a careful combination of both art and science. It has become the single most critical factor in determining an individual or company's current and future success. The company brand, discount pricing, superior products, technology, and the highest level of customer service are secondary to a sound marketing strategy.

The key to any marketing is its effectiveness. Do the marketing efforts generate revenues and profits, and does it increase the value of the business? This seminar, "The Art of Marketing," will provide participants with valuable techniques and strategies to create and implement a powerful marketing program that produces results.

Below is a brief sample of the topics covered:

• Marketing 1-2-3, The Three Simple Steps to Increase Your Business
• The Most Important Marketing Objective - Show Me the Money
• Don't Train for the Superbowl if You Play Baseball
• Creating Advertising Campaigns
• Understanding Media - On-Line, TV, Radio, Direct Mail, Print and others
• Keeping Score - Cost-per-Customer (CPC), Lifetime Value of Customer
  (LVOC), and Return on Investment (ROI)

This program is one hour in length and is ideal when presented at a business luncheon or marketing conference. It can also be presented as a three-hour interactive workshop that will guide participants through development of a marketing strategy.