If you think your business is competitive, try being a stockbroker.

This is the era of low commissions, no-load mutual funds, on-line trading, and unprecedented consumer access to financial information. If you're a stockbroker and you're not on television, you'll soon be out of the game.

JB Oxford and Company is a dynamic, innovative company that saw the handwriting on the wall and decided to lead instead of follow. They changed the firm from full service to discount broker, offered a low $20 commission, and launched an extensive nationwide television advertising campaign.

In the first two days on the air, they opened 30 new accounts with a minimum balance of $250,000 in each account.

"JB Oxford is setting the pace and the standards" -- through the power of television -- brought to you by RJ Lauren.