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Bricks are a solid product, but not very sexy unless they're Castaic ThinBricks.

Castaic Brick is a great company led by visionaries and risk-takers. They knew that the marketing challenges for ThinBricks were many.

ThinBricks were virtually unknown in the marketplace even after five years of distribution through the largest home products chain in the country and the product was often confused with fake bricks.
A dynamic branding campain was called for and the consumer needed to be educated about the product.

RJ Lauren created a powerful television campaign that gave ThinBricks a style of their own and launched it during the Academy Awards in Los Angeles.

Build your success story with RJ Lauren -- Solid as a brick.