Strategy

Strategy is everything.

One of the nation's top mortgage lenders wanted to double loan volume from $5-billion to $10-billion in a single year. RJ Lauren created the roadmap to get them there.

The most successful advertising campaign ever produced for financial planning generated an astounding result - 95% of the prospects who responded to the advertising requested a meeting with a financial planner.

Creativity

Creativity is king.

An investment research client wanted to increase its base of institutional customers who were paying $3,500 per month. RJ Lauren re-positioned the product as a powerful investing system to increase trading revenues for stockbrokers by more than $100-million. These efforts secured pilot programs with Schwab and Ameritrade.

Technology

Technology is critical.

Using technology just for the sake of it is counterproductive. How can it be used to increase revenues, reduce costs, retain customers? Now, you can identify churn-likely customers 6 months in advance with amazing accuracy -- and market to only those you really want. Is this just mere data mining or the holy grail of customer retention? Ask the companies in the financial services, telecommunications, ISP and casino industries who lose 10% to 50% of their customer base every year.

Marketing and business development can be a complex and costly undertaking. Sometimes the most valuable input can be fresh ideas or an evaluation from an independent outside source. RJ Lauren offers consulting services in the areas of: creative business development, marketing strategy, research, focus groups, marketing communications, advertising campaign development or review, public relations, marketing cost analysis, and all areas of media and advertising.