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At RJ Lauren we believe we can increase the sales, revenues and profits of any business and every business through strategic planning, revolutionary techniques and aggressive implementation. The following is a description of the services we can offer you.
CONSULTINGCreating a marketing program to grow your business often requires research, self-examination, evaluation from an independent source and an assessment of need. The easiest and quickest way to get started on the development of a marketing strategy is to engage RJ Lauren as a consultant. In a very short period of time we can evaluate your company and industry, make specific recommendations on what activities and resources the company needs to be successful, and develop a course of action. Basic consulting fees start at $2000 for a 8-hour day with a one-day minimum. No long-term commitments or retainers are required. Our initial consultation is free.MARKETING PLANSA marketing plan is a critical project for a marketing department and for the entire company. It is a blueprint for success and is probably the most important marketing activity a company undertakes. The Marketing Plan is a comprehensive and detailed three-year plan that covers the following:
RJ Lauren also offers the 10/10 Marketing Plan. A concise and powerful marketing plan and strategy that is completed in 10 business days for $10,000. The 10/10 Marketing Plan is designed for companies who need a simple, efficient marketing program quickly and inexpensively. For less than the price of a single ad in a national publication, you can have a strategic marketing program that includes Marketing Objectives, Products/Services Evaluation, Industry Analysis, Current Market Outlook, Target Audience Definition, Marketing Strategy, Positioning Strategy, Budget Summary, ROI Forecasts and Project Schedule. This is a critical component of any marketing or sales program and should be completed by every company before a single dollar is spent on advertising. Top of page CREATIVE PLANSSome advertising agencies spend $50,000 to $100,000 in developing speculative creative ideas and concepts when they pitch a new account. (We can produce network-quality TV spots for that much money.) If our competitors only get 1-out-of-6 or 1-out-10 accounts they pitch, who pays for all that speculative creative and overhead? You do when you become their client.Our Creative Plans include; advertising objectives, creative strategy, unique-selling-proposition, positioning statement, multiple slogans, and 2-3 complete advertising campaign concepts with fully developed TV scripts and storyboards, radio spots, magazine and newspaper ads, and outdoor or banner ads where appropriate. We also provide guaranteed production costs and a schedule for completion. Your company can have a powerful Creative Plan in 3-6 weeks for $15,000. If you hire our firm and move forward with production or media of any kind (even if it is not what we initially developed), we will rebate the entire fee for the Creative Plan. You can't lose. Top of page MEDIA PLANS"What does it cost to run a TV spot on Monday Night Football in Tampa?" "How much is a 2-by-5 ad in the Boston Globe?" "What's the minimum needed to get Howard Stern to read our commercial?" "We just need a ballpark figure for our budget." We get inquiries like this weekly from professionals who are trying to develop their advertising budgets, and from entrepreneurs who are trying to jumpstart their companies.The cost of Monday Night Football in Tampa is not important until you determine what you are trying to accomplish. You can always call the TV station in Tampa directly and ask them. But keep in mind, they are not your agency and they are not your advocate. It is their job to sell units (on their station or network). We’ve seen our share of bargain-basement media packages. Our favorites include the ineffective 1-spot-per-week for 52 weeks bonus plan, and the infamous local cable special --1000 spots on 50 different cable networks. Another popular "let's-get-something-for nothing-media-strategy" is per-inquiry and remnant time. None are valid media strategies to build a business. The media strategy is crucial and the price of media changes from quarter-to-quarter and from Monday to Friday depending on the available inventory. With some media outlets, if you sign a sizeable annual contract, they will literally double the amount of media you get and provide all kinds of other nice perks like sponsorships, preferred placements, protection and other services that are as valuable as money. You do have to know what to ask for. One simple scheduling strategy that RJ Lauren can provide might substantially impact the effectiveness of your entire advertising campaign. One technique can mean the difference between failure and success. Developing a sound media strategy and plan requires detailed research, thoughtful planning and skillful negotiation. RJ Lauren offers a complete media plan for $1000 - $2500 depending on the amount of work involved. It usually takes 1-2 weeks and we can guarantee the rates and availability of the media plan for a specified period of time. The best news is that if you purchase any media through our company, we will refund this fee. Top of page |