Bob Haukoos (pronounced ho’kus)
Bob Haukoos is an expert advertising and media consultant with over 20 years of experience. He is a frequent conference speaker on marketing topics.
Bob is the owner of RJ Lauren, an advertising and media agency whose clients have included: American Express, Blanchard, Card Player, City National Bank,
Countrywide, Fidelity, H & R Block, Hilton, Mattel, Merrill Lynch, Poker Mountain, River Belle Casino, Time-Life, United Airlines and others. Bob produced and placed
media for the first online stock trading TV commercial in the U.S. and Europe. He also produced the Baseball Hall of Fame 50th Anniversary TV promotion.
Previously, Haukoos was the Media Director for Tuesday Creative whose client's included Disney, Universal and Billabong. As VP of Programming for FMS, an advertising agency specializing in TV marketing, Bob produced 70 TV shows and the most successful financial-planning ad campaign
ever. Bob wrote, produced and directed the first infomercial for Guthy-Renker; “Think and Grow Rich” and was Supervising Producer of the first Tony Robbins infomercial.
He also produced infomercials for Denis Waitley, Brian Tracy, Mark Victor Hanson and others.
Haukoos has extensive experience in Hollywood where he produced and managed on-air promotions for 160 TV stations nationwide as Promotion Director “Hour
Magazine.” Bob has worked with ABC, CBS, ESPN, NBC, the Minnesota Vikings, Major League Baseball, the NHL, and many top celebrities including: Tom Hanks, Demi
Moore, Robert Mitchum, John Forsythe, Robert Wagner, Superbowl Quarterback Joe Thiesmann and others.
A gifted writer, Bob wrote the story for "Getting Gotti", a CBS-TV movie and recently published a book of short stories: "The Player, Life is a Gamble."
Haukoos attended ALU Law School, UCLA, the University of Minnesota and graduated with honors from the Department of Defense Information School serving as a Navy
Journalist on the Armed Forces Radio Network in Guam. Bob is married and has triplet children.